American Crafts
Ribbon Catalog
This Basics Ribbon catalog was designed to show customers life-sized, high-quality images of a ribbon collection. I focused on the spectrum of color and variety of textures included in the line, directing the photographer to create intimate images of the product in use. I imported the images and information for over 400 skus of ribbon into the catalog using an automated data merge template. I photographed the cover image and completed the project in InDesign CS4.
